Market-range estimate based on current India WordPress pricing research, not a quote from us — get a fixed price for your exact scope via the button above.
Why WordPress pricing in India varies so much
Search "WordPress website cost India" and you'll find quotes anywhere from ₹10,000 to ₹10 lakh+ for what sounds like the same thing — "a website." The spread is real, and it comes down to three variables: how custom the design is (a stock theme vs. something built for your brand), how much functionality beyond static pages you need (a contact form is trivial; a booking system, membership area or multi-vendor marketplace is not), and who's building it — a freelancer, a small agency or a senior engineering team each price very differently for the same brief.
What a typical WordPress website actually costs in India (2026)
Based on current India market pricing, here's the honest range by project type:
| Project type | Typical range | What's usually included |
|---|---|---|
| Basic business site (5–10 pages) | ₹30,000 – ₹80,000 | Theme-based design, contact form, basic on-page SEO |
| Custom-designed business site | ₹80,000 – ₹2,00,000 | Brand-matched custom theming, more pages, stronger SEO setup |
| WooCommerce store (up to 50 products) | ₹1,00,000 – ₹2,00,000 | Product catalogue, payment gateway, shipping config, GST-ready invoicing |
| Larger store / custom features | ₹2,00,000+ | Custom plugins, integrations, larger catalogues, migrations |
Ranges reflect current India market pricing across freelancers and agencies as of 2026; freelancer-only quotes run lower (₹15,000–₹70,000) but carry more delivery risk.
The line items people forget to budget
- Domain registration: ₹800–₹2,500/year — small, but recurring.
- Managed hosting: ₹2,000–₹15,000/month depending on traffic and performance needs. Cheap shared hosting is why so many WordPress sites are slow — see our speed & SEO checklist.
- Premium theme or plugin licenses: often ₹3,000–₹15,000/year if the build leans on paid tools.
- Payment gateway fees: transaction-based (1.9–2.5% typically), not a build cost, but budget it into your margins — see our Razorpay vs PayU vs Cashfree comparison.
- Ongoing maintenance: updates, backups and security monitoring — either DIY or a monthly support plan.
What actually moves the price
Custom design vs. template. A well-chosen premium theme, configured properly, is a perfectly legitimate choice for a lot of businesses — it's fast to ship and inexpensive. Custom theming costs more because someone is designing and coding to your brand specifically, not fitting your brand into someone else's layout.
E-commerce complexity. A 20-product store with one payment gateway is a weekend's config work. A 500-product catalogue with variants, multiple gateways, custom shipping rules and inventory sync is a real engineering project.
Migration and content. Moving from Wix, Squarespace or an old WordPress install adds work — redirects, content transfer, fixing what broke along the way. Factor it in if it applies to you.
Who builds it. A freelancer is cheapest but the outcome depends entirely on one person's availability and skill. An agency spreads risk but often means less senior hands on your specific project. We price like a senior engineering team, because that's who actually touches your site — see our WordPress development services.
WordPress cost vs. what it earns back
The better way to frame the budget question: what does the website need to do to pay for itself? A ₹80,000 site that brings two extra enquiries a month pays for itself in a quarter for most service businesses. An online store's math is even more direct — if better speed and checkout lift conversion from 1% to 1.5%, that's 50% more revenue from the same traffic, forever. This is why the cheapest build is often the most expensive: a site that loads slowly or ranks nowhere produces nothing, whatever it cost.
It's also why we push back when a client's budget and ambition don't match — in either direction. If a template-based site genuinely serves your goals, we'll say so and save you a lakh. If your growth plan depends on organic traffic in a competitive niche, an underbuilt site is money down the drain, and we'll say that too.
How Indian pricing compares globally
The same WordPress project that costs ₹30,000–₹80,000 in India typically bills $3,000–$10,000 (₹2.5–8 lakh) from a US or UK agency. That gap is why Indian businesses have a real advantage here — senior engineering talent at domestic rates — and also why "cheap" quotes deserve scrutiny: at ₹10,000, nobody senior is touching your project for more than a few hours.
How to get an accurate number for your project
Every calculator — including the one above — gives you a range, not a quote. The only way to get a real number is to have a 20–30 minute conversation about your actual scope: pages, features, content readiness and timeline. That call is free, and you get a fixed price within 48 hours — no hourly guesswork, no scope creep after you've signed.
Frequently asked questions
How much does a basic WordPress website cost in India?
A basic 5–10 page business website with a theme-based design typically runs ₹30,000–₹80,000 in 2026, including a contact form and basic on-page SEO setup.
How much does a WooCommerce online store cost?
A store with up to 50 products, one payment gateway and basic shipping configuration typically costs ₹1,00,000–₹2,00,000. Larger catalogues, multiple gateways or custom features push this higher.
Is a freelancer cheaper than an agency for WordPress?
Usually, yes on paper — freelancer quotes often run ₹15,000–₹70,000. The trade-off is availability, accountability and what happens if that one person is unavailable when something breaks.
What ongoing costs should I budget beyond the build?
Domain (₹800–₹2,500/year), hosting (₹2,000–₹15,000/month), any premium licenses, and either your own time or a maintenance plan for updates, backups and security.
Can you give me a fixed price instead of a range?
Yes — that's exactly what a free call gets you. Use the calculator above to frame your budget, then book a call for a fixed-price proposal within 48 hours.