Build the version
that proves it works.
Most failed builds are not engineering failures — they are scoping failures. We help founders cut to a version one that a real user can actually use, then ship it in roughly 10–16 weeks of senior engineering effort, on a fixed price agreed before any code is written.
Deciding what not
to build.
An MVP is not a cheap version of your product. It is the smallest thing that produces a real answer. Sort every feature into three buckets and be strict about the first one.
Without it, there is no product
If you can describe a usable product without the feature, it is not core. Most scopes have far fewer core features than the founder first thinks.
The core genuinely depends on it
Sign-in, basic settings, the plumbing the core cannot run without. Keep this list short and treat every addition with suspicion.
Scheduled, not cancelled
Everything else. Writing it down as later matters — a feature with a date stops being argued about every week.
A real product,
not a demo.
Cross-platform from one codebase
iOS and Android from a single React Native codebase, so you are not funding two teams before you have proof anyone wants it.
A backend that survives launch
MERN or PostgreSQL, real auth, and an architecture that will not need a rewrite the week after you get traction.
AI only where it earns its place
Claude or GPT features when they solve a real problem — see AI app development. We will talk you out of it when they do not.
Store submission handled
Review-ready builds, listings and the back-and-forth with Apple and Google, included rather than quoted separately.
Analytics from day one
An MVP that ships without instrumentation cannot answer the question you built it to answer. Events and funnels are part of the build.
Code and accounts you own
Your repository, your infrastructure, your IP. Nothing to extract if you take it in-house or to another team later.
Where an MVP sits.
These bands are engineering effort — the working time of a senior team — not calendar time with more people thrown at it. Adding people to a late project reliably makes it later.
More detail on how these are estimated: how long it takes to build a mobile app.
What it costs,
honestly.
A focused MVP typically starts in the low five figures (USD), and scales from there with feature depth. Anyone quoting a single number for “an app” without asking about your backend is guessing.
The thing that moves the number most is not screen count — it is what has to be true underneath. Real-time updates, payments, offline behaviour, role-based access and third-party integrations drive far more cost than another screen does. That is the question we spend most of the scoping call on.
Idea to launch,
without the drama.
Scope call
30 minutes on your goals, users and constraints — with an honest read on feasibility. If the idea has a serious problem, you hear it here, not in month three.
Fixed-price proposal
Scope, timeline and a fixed price within 48 hours. Version one separated from later phases explicitly, with the assumptions written down.
Build
Weekly demo builds you can hold in your hand from the first sprint — working software, not a status report describing it.
Launch & learn
Store submission handled, then monitoring and iteration once real usage starts telling you what you actually built.
Products we shipped.
Real builds, live in users' hands. Product names are withheld under client NDAs — every metric and timeline below is real.
Worth reading first.
Validate before you build
The cheapest MVP is the one you did not need. How to validate an app idea before spending on engineering.
Choosing the stack
Framework choice is mostly a hiring decision, not a benchmark one. How to choose your MVP tech stack.
Can AI just build it?
A straight answer rather than a sales one: what AI genuinely accelerates, and what it still cannot own.
After launch
What changes once real users arrive: from MVP to product-market fit.
Scope it yourself
The five questions we ask on every scoping call, as a free 8-page guide: the app scoping guide.
Need a team, not a project?
If you have ongoing capacity needs rather than a fixed scope, you can hire a dedicated team instead.
Common questions.
Get a fixed price
for your MVP.
A 30-minute scoping call, then a fixed-price proposal within 48 hours. If an MVP is not the right first move, we will tell you on the call. NDA on request.